The landscape of corporate events, gatherings and strategies is dynamic and can define a business’s success.
Companies are often looking to stand out and make an impactful stance. Offering staff, partners, clients and followers an immersive experience and networking opportunity provides endless benefits.
This is where the venue takeover shines in creating a lasting impression and building stronger corporate brand image.
A venue takeover is very versatile. Whether you need space for a conference, production launch, or annual gala, the venue can cater to and set the stage for the experience you intend to create. Having full control of the venue means that you have exclusivity on the location and can manipulate the aesthetic, ambience, logistics and creativity to your liking. Forging a tailor-made environment that aligns effortlessly with your objective and brand identity.
Strategic Advantages:
- Brand amplification.
- Enhanced networking.
- Unique experiential marketing.
- Strategic control and flexibility.
- Enhance brand image.
- Strengthen the internal corporate structure.
CASE STUDY
Whimsical Wonderland at Oatlands Estate
Consider Navarra, a leading event company known for producing first-class quality hospitality.
Seeking to showcase our newest and most exciting update at Oatlands Estates All-New Grand Ballroom, we opted for a venue takeover with a grand reveal, highlighting Navarra’s forward-thinking brand, attention to detail and expertise, setting us apart from our competitors and solidifying Navarra as industry leaders.
For our event, Whimsical Wonderland, we were able to transform all 10 spaces into a showcase of talent. Each space creating a different experience for our guests through ambience, theme and innovation. The exclusivity of the event ensured undivided attention from the 700 attendees and allowed them to immerse themselves into the full experience by exploring all their senses, sight, touch, taste, smell and sound.
Some highlights of the night included transforming The Rebecca Suite into a Japanese garden adorned with cherry blossom trees and Wagasa umbrellas, where every guest was greeted by a dancing Geshia, oriental music, and a live sushi train station. The Enchanted Garden was filled with activities, including glow in the dark games, a 360-video booth, and a kissing booth, while The Rose Suite was transformed into a space cocooned in a cascade of roses and a tapestry of petals stretching from floor to ceiling infusing the room with the scent of roses. This was all leading up to the main big reveal of the night. The all-new grand ballroom. Never seen before floating tables, a groundbreaking concept, were used to make food an integral feature of the new room. The celebration continued with amazing glow-in-the-dark dance performances with a live DJ that illuminated the cascading lights decorating the ceiling.
The Event garnered widespread acclaim, not only for the brand-new ballroom but for creating and delivering unparalleled experiences throughout the entire event.
As corporations navigate an increasingly competitive landscape, the venue takeover emerges as a strategic imperative for those seeking to stand out and make a lasting impact. By leveraging the power of exclusivity, customization, and immersive experiences, organizations can unlock new opportunities for brand elevation, networking, and engagement.
